Clear content. Seamless experiences. Smart strategy.
Thanks for stopping by! I'm a content designer, a user experience (UX) consultant, and a former music industry professional living on the coast of Central California. I bring clarity and purpose to digital interfaces while tackling UX challenges head-on. My focus is creating content that guides and empowers users, but I also have broad UX expertise—streamlining flows, spotting usability issues like checkout friction or confusing navigation, and collaborating with teams to create cohesive, user-centered experiences.
Career Highlights
- Content design for Meta: Led content strategy for account access growth projects, contributing to a substantial increase in monthly active users and measurable cost savings.
- UX strategy and communication design for the University of California: I managed campus health center communications during the pandemic.
- UX audits: I conduct web user experience audits of mid-sized health supplement companies, like Biocidin.
- Content strategy and project management: I wrote hundred of papers and managed concurrent projects for government healthcare initiatives in peer learning
- Creative storytelling and content direction: I was staff writer for two indie record labels and a music promotions company, which was an entertaining and challenging ride!
Professional Skills
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UX writing: clarify and smooth the user experience with microcopy, component writing, style guides, and other product-focused writing.
- User research and experimentation: conduct user interviews, usability testing, themes analysis, content optimization and A/B testing.
- UX design: perform auditing and heuristics evaluations, wireframing and prototyping using Figma, journey mapping.
- Collaboration: work with a product team to create a stellar product, including product designers, engineers, product managers, UX researchers, localization and accessibility experts, and other content designers.
- AI prompt writing: train and refine AI large language models.
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Content strategy: plan, structure, create, and govern useful content.
- Messaging and content rewrites: reduce words and create easily absorbed messages.
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Localization and accessibility: simplify complex information for all users, including those with limited digital literacy, users in emerging markets, and users with accessibility needs.
Explore my portfolio to see how I create user-first solutions that deliver results.
Portfolio
Info about my work in content design, AI training, growth, being a tone lead, collaborating on cross-functional teams, and content optimization for login and access flows used by 3 billion people.
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A university student health center had to deal quickly and effectively with COVID-19. As the remote communications specialist and website manager, I developed COVID-19 content (web, mobile, and email) about the fast-moving pandemic and critical information with the university community.
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I redesigned a lengthy appointment reminder email, reducing support calls caused by buried critical information.
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A university needed to improve students’ understanding of immunization hold procedures. These holds prevented class enrollment when immunization requirements weren’t met, and both compliance rates and support tickets indicated students struggled with the removal process. I began an overhaul of the webpages.
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A university student health center needed data on how students consumed health information to inform an upcoming content strategy. I proposed and led a user research initiative to gather this data through a comprehensive survey.
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I co-wrote an article in the Chief Learning Officer website about successfully running a peer learning program. It was based on my years of peer learning program management and learning development with federally-funded health centers and primary care associations.
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An arts magazine needed an article about how to break a big art project into manageable steps. My background in project management came in handy.
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